New Wave is a design aesthetic defined by geometric shapes, skewed typography, industrial textures, worked in a palette of hot pink, electric yellow, cyan. Associated with the 1970s, New Wave leans toward irony, "authentic inauthenticity, " modernity. Related looks include Bauhaus, Constructivism.

New Wave aesthetic — Geometric shapes, skewed typography, industrial textures, retro-futurism. Colour palette: Hot pink, electric yellow, cyan, tertiary tones. Mood: Irony, "authentic inauthenticity, " modernity. Highly detailed, rich colour and texture, evocative mood, high quality.
New Wave is a design aesthetic built around geometric shapes, skewed typography, industrial textures, retro-futurism. The New Wave palette works in hot pink, electric yellow, cyan, tertiary tones. As a named look, New Wave is most associated with the 1970s. Beyond the essentials, the New Wave look leans on synthetic materials and related details — 5 recurring motifs in all. In feeling, New Wave reads as irony, "authentic inauthenticity, " modernity, plasticity. New Wave sits within a family of related looks such as Bauhaus, Constructivism, Goth, Memphis Design. Additionally, to recreate New Wave in an AI image tool using GPT Image or Midjourney, pair hot pink and electric yellow tones with geometric shapes and skewed typography, and keep a irony mood. For example, New Wave pairs naturally with Bauhaus and Constructivism on a shared mood board.
Hot pink, electric yellow, cyan, tertiary tones
Geometric shapes, skewed typography, industrial textures, retro-futurism, synthetic materials
Irony, "authentic inauthenticity, " modernity, plasticity, artifice over nature
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