VSCO Girl
VSCO Girl is a design aesthetic defined by oversized T-shirts, scrunchies, Hydro Flasks, worked in a palette of earthy tones, pastels, bright and natural colors. Associated with the 2010s, VSCO Girl leans toward environmentalism. Related looks include 2010s Summer Nostalgia, Basic Girl.
AI image prompt
VSCO Girl aesthetic — Oversized T-shirts, scrunchies, Hydro Flasks, Pura Vida bracelets. Colour palette: Earthy tones, pastels, bright and natural colors. Mood: Environmentalism. Highly detailed, rich colour and texture, evocative mood, high quality.
What it is
VSCO Girl is a design aesthetic built around oversized T-shirts, scrunchies, hydro Flasks, pura Vida bracelets. The VSCO Girl palette works in earthy tones, pastels, bright and natural colors. As a named look, VSCO Girl is most associated with the 2010s. Beyond the essentials, the VSCO Girl look leans on birkenstocks/Crocs/Vans, puka shell necklaces, messy buns and related details — 9 recurring motifs in all. In feeling, VSCO Girl reads as environmentalism. VSCO Girl sits within a family of related looks such as 2010s Summer Nostalgia, Basic Girl, E-Girl, Soft Girl. Additionally, to recreate VSCO Girl in an AI image tool using GPT Image or Midjourney, pair earthy tones and pastels tones with oversized T-shirts and scrunchies, and keep a environmentalism mood. For example, VSCO Girl pairs naturally with 2010s Summer Nostalgia and Basic Girl on a shared mood board.
Palette
Earthy tones, pastels, bright and natural colors
Motifs
Oversized T-shirts, scrunchies, Hydro Flasks, Pura Vida bracelets, Birkenstocks/Crocs/Vans, puka shell necklaces, messy buns, simple makeup, Polaroid cameras
Mood & values
Environmentalism
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