Boards › 🎬 Storyboards › Explainer

The explainer storyboard.

For introducing anything new — a product, an idea, yourself. Three ways to make a stranger understand fast — fill in {your topic}, copy the shots.

One scene ≈ 3 seconds. 15s = 5 shots · 30s = each beat splits into 2 shots. Every prompt has a {fill-in} slot — replace it with your own thing.

Pick by video type:
Explainer What Is It, Really How It Works How It Works in 3 Beats Audience Call-Out Who It's For
Explainer example storyboard sheet — 5 sketched panels
Example sheet: the 15s cut of this board, panel by panel.

❓What Is It, Really Explainer

The definition play — kill the confusion in the first 5 seconds. Best when your thing gets misunderstood.

11
Hook question~3s

The question everyone secretly has.

Bold text hook: the most-asked question about {your topic}, plain background
2
The wrong guesses~3s · 30s cut

Two common wrong answers, crossed out fast.

Two common misconceptions about {your topic} appearing then crossed out
23
What it is~3s

One sentence + one visual. If you need two sentences, cut one.

Single clean visual of {your topic} with a one-line definition, centered
4
The analogy~3s · 30s cut

'It's like X for Y' — the shortcut to understanding.

Simple side-by-side analogy visual explaining {your topic}
35
How it works — beat 1~3s

The first half of the mechanism.

Simple animated diagram: the first step of how {your topic} works
6
Zoom the detail~3s · 30s cut

The one detail people miss.

Zoom into the commonly-missed detail of {your topic}
47
How it works — beat 2~3s

The second half — cause meets effect.

Diagram completing: how {your topic} delivers its result
8
Real example~3s · 30s cut

One real-world instance, 2 seconds.

Real-world example of {your topic} in action, quick cut
59
Who it's for + soft CTA~3s

Name the person it serves + follow for more.

Card naming exactly who {your topic} is for, 'follow for more' close
10
Who it's NOT for~3s · 30s cut

The honest exclusion — trust builder.

One-line honest card: who {your topic} is not for
🎛 Build it in the Video Mixer → 🎛 Build it in the Video Mixer →

🔩How It Works in 3 Beats How It Works

The mechanism play — for when HOW is the hook. Best for tools, systems and processes.

11
The magic result~3s

Show the output first — earn the explanation.

The impressive end result of {your topic} shown cold, no context yet
2
The 'how?' beat~3s · 30s cut

Text: 'here's how' — the turn.

Freeze frame with 'here's how it works' text overlay
23
Beat 1 — input~3s

What goes in.

Clean visual of the input stage of {your topic}, labelled '1 — in'
4
Input detail~3s · 30s cut

What makes a good input.

Close-up of what a good input for {your topic} looks like
35
Beat 2 — the engine~3s

What happens in the middle — the clever part.

Animated middle stage of {your topic} working, labelled '2 — the engine'
6
The secret~3s · 30s cut

The one design choice that makes it work.

Highlight of the key mechanism inside {your topic}
47
Beat 3 — output~3s

What comes out, and how fast.

The output of {your topic} appearing, labelled '3 — out', time stamp
8
The variations~3s · 30s cut

Three different outputs from the same engine.

Quick grid of three different results from {your topic}
59
Recap + CTA~3s

1-2-3 on one card + follow/save.

Recap card: the 3 beats of {your topic} numbered, 'save this' CTA
10
The go-deeper~3s · 30s cut

Tease the full breakdown.

Corner-peel tease of the full {your topic} breakdown
🎛 Build it in the Video Mixer → 🎛 Build it in the Video Mixer →

🎯Who It's For Audience Call-Out

The audience play — call out the exact person. Best when your thing serves a specific someone.

11
The call-out~3s

'If you're X…' — the scroll-stopper for exactly one person.

Direct-to-camera call-out naming exactly who {your topic} serves
2
The second call-out~3s · 30s cut

The adjacent person who also qualifies.

Second call-out card: the unexpected person {your topic} also fits
23
Their day~3s

One scene from their actual routine — proof you know them.

A day-in-the-life beat of {your audience} hitting the exact problem
4
The internal line~3s · 30s cut

The sentence they say to themselves.

Text overlay of the exact thought {your audience} has at that moment
35
The fit~3s

Why this thing matches that life — not features, fit.

Split visual: {your audience}'s need beside what {your topic} does
6
The objection~3s · 30s cut

Their biggest 'but…' answered honestly.

The most common objection to {your topic} answered in one line
47
The proof~3s

Someone just like them already winning.

Real example of someone like {your audience} using {your topic}, result shown
8
The number~3s · 30s cut

One stat that settles it.

Single bold statistic about {your topic} results, plain card
59
The invitation~3s

'If that's you' + one step.

Closing line: 'if that's you' invitation to try {your topic}, soft CTA
10
The not-you exit~3s · 30s cut

'If not, no hard feelings' — confidence close.

Honest closing card: who should skip {your topic}
🎛 Build it in the Video Mixer → 🎛 Build it in the Video Mixer →

The other storyboards

🏠Property TourFor agents, homestay hosts and venue owners. Three ways to walk a buyer through a space 📦Product DemoFor anything you can hold. Fourteen named ad types 🤝Service AuthorityFor consultants, agencies and anyone who sells expertise. Three ways to earn trust on camera 💻Screen DemoFor SaaS, templates, digital tools 🎓Course TransformationFor courses, cohorts and training programs. Three ways to sell a transformation, not a syllabus 📖Story ArcFor pure storytelling