Boards › 🎬 Storyboards › Product Demo

The product demo storyboard.

For anything you can hold. Fourteen named ad types — UGC, unboxing, try-on, crush test, hyper motion and more. Pick the type of video you're making, fill in {your product}, copy the shots into any AI video tool or your own camera.

One scene ≈ 3 seconds. 15s = 5 shots · 30s = each beat splits into 2 shots. Every prompt has a {fill-in} slot — replace it with your own thing.

Pick by video type:
Product Demo example storyboard sheet — 5 sketched panels
Example sheet: the 15s cut of this board, panel by panel.

💥Problem → Reveal Demo

The classic demo — open on the pain, reveal the fix. Works for any product that solves something.

11
Problem hook~3s

The frustrating moment your buyer knows too well.

Close-up of hands struggling with {the problem your product fixes}, frustrated pace, tight framing
2
The sigh~3s · 30s cut

A face reacting — one beat of defeat.

Quick cut to an exasperated face, hand through hair, relatable defeat
23
Product reveal~3s

The hero enters — clean, lit, deliberate.

Dramatic reveal of {your product} on a clean surface, single spotlight, slow push-in
4
The pick-up~3s · 30s cut

A hand lifts it — ownership begins.

A hand lifting {your product} toward camera, shallow depth of field
35
How it works~3s

The demo — one continuous action, no cuts mid-motion.

Hands demonstrating {your product} in real use, smooth single take, natural light
6
The detail~3s · 30s cut

Macro on the mechanism or material that makes it work.

Macro close-up of the key detail of {your product} in action
47
Before / after~3s

Split or swipe — the same scene, transformed.

Split-screen before and after using {your product}, same angle both sides
8
The reaction~3s · 30s cut

The user seeing the result.

Genuine surprised reaction to the result of {your product}, candid feel
59
Offer + CTA~3s

Product hero shot, price or offer, one action.

Hero shot of {your product} with bold offer text, 'Shop now' end card, brand colours
10
Stack the proof~3s · 30s cut

Star rating or review count flashes up.

End card of {your product} with review stars animating in

📬Hands-On Unboxing Unboxing

The arrival ritual — box to first use. Best when the packaging and first touch feel premium.

11
The box lands~3s

Package hits the table — weight and sound matter.

A parcel placed on a wooden table, satisfying thud, top-down shot
2
The tease~3s · 30s cut

Fingers on the pull-tab, pause one beat.

Close-up of fingers gripping the box tab of {your product}, held tension
23
First open~3s

Lid up, tissue back — the reveal inside the reveal.

Slow top-down opening of {your product} box, tissue paper folding back
4
The layers~3s · 30s cut

Each layer of packaging out one by one.

Hands lifting each packaging layer of {your product}, rhythmic cuts
35
First touch~3s

Product out, turned in the hands — texture close-ups.

Hands turning {your product} slowly, macro texture close-ups, soft window light
6
The weight~3s · 30s cut

Held up to the light — quality reads through the screen.

{your product} held up to window light, slow rotation
47
First use~3s

Set up and switched on — the payoff of the ritual.

First real use of {your product}, clean single take, quiet satisfaction
8
It works beat~3s · 30s cut

The small moment it does its job perfectly.

Close-up of {your product} performing its key function flawlessly
59
Verdict + CTA~3s

One honest line to camera + where to get it.

Speaker holds {your product} to camera with one-line verdict, link sticker CTA
10
Back in shot~3s · 30s cut

Product placed beside its box — the full set.

Final still-life of {your product} beside its packaging, logo end card

🔁Before → After Before / After

Pure transformation — the result IS the ad. Best for cleaning, beauty, fitness gear, organisers.

11
The before~3s

The mess, the dull, the broken — honest and specific.

Static wide shot of {the before state}, flat lighting, slightly desaturated
2
Push into the pain~3s · 30s cut

Move closer — make the problem undeniable.

Slow push-in on the worst part of {the before state}
23
Enter the product~3s

Product enters frame — the turning point.

{your product} entering frame from the side, confident placement, light lifts
4
Prep beat~3s · 30s cut

Cap off, plugged in, ready.

Close-up of {your product} being readied for use, deliberate hands
35
The work~3s

Sped-up middle — effort compressed to seconds.

Timelapse of {your product} doing the transformation, energetic pace
6
Halfway check~3s · 30s cut

One real-time beat mid-transformation.

Real-time close-up mid-transformation with {your product}, progress visible
47
The after~3s

Same angle as the before — the brain does the math.

Same wide angle as the opening shot, now transformed, brighter grade
8
The glide~3s · 30s cut

Camera glides across the finished result.

Smooth gimbal glide across the finished result, sparkle highlights
59
Side-by-side + CTA~3s

Before and after together + the offer.

Split-screen before/after with {your product} centered, 'Get yours' CTA
10
Loop hook~3s · 30s cut

Cut back to the before for a perfect loop.

Hard cut back to the before state, loop-ready ending

🗣️The Creator's Rave UGC

Creator-led obsession — 'I can't stop using this'. The UGC shape that sells without feeling like an ad.

11
The hot take~3s

Creator opens mid-thought, already holding the product.

Creator talking to camera holding {your product}, mid-sentence energy, handheld phone feel
2
The claim~3s · 30s cut

'This replaced X for me' — one specific swap.

Creator naming what {your product} replaced in their routine, cutaway to the old thing
23
The habit~3s

Where it now lives in their day — real setting, real mess.

Candid clip of {your product} in the creator's daily routine, imperfect real-home framing
4
Second touchpoint~3s · 30s cut

A different moment of the day, same product.

Evening beat: {your product} used again in a second daily moment
35
The one feature~3s

The single detail they're obsessed with — show, don't list.

Macro shot of the one feature of {your product} the creator loves, finger pointing
6
The comparison flick~3s · 30s cut

Why the alternative annoys them.

Quick cut to the annoying alternative, creator shaking head
47
The honest note~3s

One real limitation — credibility spike.

Creator honestly stating who {your product} is NOT for, shrug, kept casual
8
The counterweight~3s · 30s cut

'But for me…' — flip back to the win.

Creator flipping back to why {your product} still wins for them
59
The soft close~3s

No hard sell — 'link's there if you want it'.

Creator wrapping up with {your product} in frame, casual 'link in bio' close
10
The rewatch hook~3s · 30s cut

One last funny or odd beat that earns a replay.

Unexpected final beat with {your product}, loop-friendly

🤳The Selfie Verdict Testimonial

A front-camera testimonial — one person, one verdict, zero production. The most trusted frame on social.

11
The setup line~3s

'I've been using this for 30 days' — front camera, walking or sitting.

Selfie-style front camera clip: person stating how long they've used {your product}
2
The receipt~3s · 30s cut

Order screenshot or day-1 photo — proof of the timeline.

Cutaway to the day-1 purchase proof of {your product}
23
Why they bought~3s

The problem that made them order it.

Selfie clip recalling the problem that led to buying {your product}, eye-roll energy
4
The doubt~3s · 30s cut

'Honestly I thought it was a gimmick.'

Selfie beat admitting the initial doubt about {your product}
35
What surprised them~3s

The unexpected win — the story they tell friends.

Selfie clip telling the surprise moment {your product} delivered, hand gestures
6
Show the moment~3s · 30s cut

Cut to the actual footage of that moment.

Real footage of the surprise moment with {your product}
47
The verdict~3s

Score it out loud — a number commits.

Selfie verdict: rating {your product} out of 10 with one-line reason
8
The caveat~3s · 30s cut

What would make it a 10.

Selfie beat naming the one improvement {your product} needs
59
Who should buy~3s

Point at the exact person + where to get it.

Selfie close naming exactly who should get {your product}, link CTA
10
The wave-off~3s · 30s cut

'If that's not you, skip it' — trust close.

Honest selfie sign-off telling the wrong buyer to skip {your product}

🪞Try It On Try-On

For anything worn — the mirror moment. Outfit switches, on-body reveals, the 'how it looks on me' answer.

11
The hold-up~3s

Product held to camera, then to the body — 'will this work on me?'

Person holding {your product} up to the mirror, sizing it against themselves
2
The tag detail~3s · 30s cut

Material and size close-up — the checkout questions.

Macro of the fabric and sizing details of {your product}
23
The switch~3s

The put-on moment — jump cut or spin transition.

Spin-cut transition: person now wearing {your product}, mirror reveal
4
Second angle~3s · 30s cut

Back and side view — the angles a mirror hides.

Back and side profile of {your product} being worn, slow turn
35
The movement test~3s

Walk, sit, reach — does it hold up in motion?

Wearing {your product} while walking and sitting, natural motion test
6
The all-day claim~3s · 30s cut

Timestamp jump — still comfortable at hour 8.

Later-that-day beat still wearing {your product}, comfort check
47
The styling~3s

Three quick ways to wear it — versatility sells.

Rapid outfit montage styling {your product} three different ways
8
The favourite~3s · 30s cut

Which styling won and why.

Held shot of the favourite {your product} look, one-line reason
59
The fit verdict + CTA~3s

True-to-size call + where to get it.

Mirror close-up giving the {your product} sizing verdict, 'link below' CTA
10
The checkout beat~3s · 30s cut

Adding their size to cart on screen.

Screen capture adding {your product} to cart in the right size

🎁The Mystery Box Mystery Reveal

Suspense-first — the viewer stays to find out what's inside. Best for launches and bundles.

11
The sealed box~3s

An unmarked box and one teasing line — say nothing else.

Unmarked box on a table, single spotlight, text tease 'you won't guess this'
2
The shake~3s · 30s cut

Lift and shake — sound builds the guess.

Hands lifting and shaking the sealed box, ear tilted in
23
The guesses~3s

Three fast wrong guesses — invite comments.

Three quick text-overlay guesses appearing and getting crossed out
4
The hint~3s · 30s cut

One clue peeks out — a corner, a colour.

A corner of {your product} peeking through the packaging
35
The slow open~3s

Drag the reveal — cut just before it shows.

Slow-motion box opening, light spilling out, cut right before the reveal
6
The fake-out~3s · 30s cut

First item out is packaging — suspense extended.

Hands pulling out only tissue paper first, playful fake-out
47
The reveal~3s

Product out, held to the light — the payoff.

{your product} lifted out and held up to the light, hero moment
8
The spin~3s · 30s cut

Full 360 of the revealed product.

Slow 360 rotation of {your product} on the table
59
What it means + CTA~3s

Why this drop matters + where to get one.

One-line launch message over {your product}, 'get yours' CTA end card
10
The scarcity beat~3s · 30s cut

Units or deadline — only if real.

Real stock or deadline counter beside {your product}

🗿Larger Than Life Giant Spectacle

The impossible shot — your product at building scale. Pure scroll-stopper for AI video tools.

11
The normal world~3s

An ordinary street scene — calm before the absurd.

Ordinary city street scene, pedestrians walking, everyday pace
2
The shadow~3s · 30s cut

A giant shadow slides over the street.

A massive shadow gliding across the street, people looking up
23
The giant reveal~3s

Your product at monument scale.

Giant {your product} standing in the middle of the city square, crowds gathering, CGI style
4
The tilt-up~3s · 30s cut

Camera climbs the product like a skyscraper.

Dramatic tilt-up along the giant {your product}, lens flare at the top
35
The interaction~3s

People react — photos, pointing, climbing.

Crowds photographing and reacting to the giant {your product}, phones out
6
The detail at scale~3s · 30s cut

A tiny person beside one giant feature.

A person standing beside one giant feature of {your product} for scale
47
The function beat~3s

The giant version DOES its job — absurd payoff.

The giant {your product} performing its function over the city, cinematic wide
8
The chain reaction~3s · 30s cut

The city visibly improved by it.

Aerial shot of the city transformed by the giant {your product}
59
Snap to real + CTA~3s

Hard cut to the real product in hand — 'actual size works too'.

Hard cut from giant to the real {your product} in a hand, wink line, CTA
10
The echo~3s · 30s cut

The hand-held product casts a tiny giant shadow.

The real {your product} casting a comically epic shadow on the desk

🔨The Torture Test Crush Test

Durability as drama — stress it until the viewer winces. Only promise what the product truly survives.

11
The challenge~3s

State the test — 'let's see if it survives this'.

{your product} placed on a workbench, text overlay naming the torture test
2
The lineup~3s · 30s cut

The tools of destruction laid out.

Slow pan across the test tools lined up beside {your product}
23
Test one~3s

The everyday accident — drop, spill, sit-on.

Slow-motion drop test of {your product} onto concrete, impact close-up
4
The inspection~3s · 30s cut

Pick it up, check it on camera.

Close inspection of {your product} after the drop, no damage found
35
Test two~3s

Escalate — water, weight, heat (whatever it truly survives).

Escalated stress test on {your product}, tension framing, real result shown
6
The wince beat~3s · 30s cut

The tester flinches — the viewer does too.

Tester flinching during the {your product} stress test, held breath
47
The survival~3s

It still works — prove it immediately.

{your product} working perfectly right after the tests, relief beat
8
The battle scars~3s · 30s cut

Honest close-up of any marks — truth sells.

Honest macro of {your product} after testing, wear shown plainly
59
The promise + CTA~3s

Tie it to the warranty or build claim + CTA.

End card tying the test to {your product}'s real build promise, CTA
10
The invite~3s · 30s cut

'Comment a test for part 2' — series hook.

Text invite asking viewers to comment the next {your product} test

👀POV: It's Yours POV

First-person ownership — the viewer's hands, the viewer's day. They don't watch the ad, they live it.

11
POV wake-up~3s

Eyes open, reach for it — day one of owning it.

POV waking up and reaching for {your product} on the bedside table
2
The first use~3s · 30s cut

Still half-asleep, it already works.

POV first groggy morning use of {your product}, soft light
23
POV out the door~3s

It comes along — pocket, bag, wrist.

POV packing {your product} into a bag and heading out, doorway light
4
The commute beat~3s · 30s cut

Used in transit — the world moves around it.

POV using {your product} on the commute, city passing by
35
POV the moment it matters~3s

The one situation it was made for.

POV of {your product} solving its exact moment mid-day, hands in frame
6
The bystander glance~3s · 30s cut

Someone notices — quiet social proof.

A stranger glancing at {your product} with interest, POV holds
47
POV wind-down~3s

Evening — it ends the day with you.

POV evening use of {your product} at home, warm lamp light
8
The ritual beat~3s · 30s cut

Put away with care — it's part of life now.

POV placing {your product} back in its spot, day complete
59
POV the decision~3s

Hands holding it, one line: 'imagine it's yours' + CTA.

POV hands holding {your product} toward the light, 'make it yours' CTA
10
The restart~3s · 30s cut

Cut to tomorrow's wake-up — the loop of ownership.

POV eyes opening again, {your product} waiting, loop-ready

🤫The Secret Hack Hack Reveal

The unexpected use — a real trick most owners don't know. Curiosity carries the whole video.

11
The whisper hook~3s

'Nobody uses it like this' — lean into the lens.

Close-to-camera whisper hook about a hidden use of {your product}
2
The look-around~3s · 30s cut

Comic glance both ways — sharing a secret.

Playful look around before revealing the {your product} trick
23
The normal way~3s

How everyone uses it — quick and dismissive.

Fast montage of the ordinary way people use {your product}, 'boring' text
4
The 'but' beat~3s · 30s cut

Freeze — 'but watch this'.

Freeze frame with 'but watch this' overlay on {your product}
35
The hack~3s

The real trick, step by step, no cuts on the key move.

Unbroken shot of the {your product} hack performed step by step
6
The slow replay~3s · 30s cut

The key move again at half speed.

Slow-motion replay of the crucial {your product} hack move
47
The payoff~3s

What the hack unlocks — time, money, delight.

The result of the {your product} hack shown plainly, satisfied nod
8
The stack~3s · 30s cut

A second smaller bonus trick — generosity.

Quick bonus second trick with {your product}, rapid-fire
59
The share close~3s

'Send this to someone who owns one' + CTA.

Close asking viewers to share the {your product} trick, soft product CTA
10
The comment bait~3s · 30s cut

'What should I try next?' — honest engagement ask.

End card asking for the next {your product} experiment ideas

🏡Shared at Home Couple / Home

Two people, one product — the everyday domestic moment. Warmth sells what specs can't.

11
The scene~3s

A real home evening — two people mid-routine.

Warm home evening scene, two people in the kitchen or sofa, candid framing
2
The small friction~3s · 30s cut

The tiny everyday problem between them.

A small relatable domestic friction moment, gentle humour
23
One brings it out~3s

Product enters casually — no presentation, just use.

One person casually bringing {your product} into the scene, no fanfare
4
The raised eyebrow~3s · 30s cut

The other's curious 'what's that?'

The partner's curious reaction to {your product}, leaning in
35
Shared first use~3s

They try it together — the product becomes a moment.

Two people trying {your product} together, genuine laughter, close warm framing
6
The steal~3s · 30s cut

One playfully takes it over — it's that good.

One person playfully claiming {your product} for themselves
47
The quiet after~3s

Product settled into their evening — belonging shot.

{your product} resting naturally in the home scene, couple relaxed behind
8
The routine claim~3s · 30s cut

'This is ours now' — one line, no push.

One-line affectionate verdict on {your product} between the two
59
The gift close + CTA~3s

'Get one for your person' — the gifting CTA.

End card framing {your product} as a gift for a partner, warm CTA
10
The wrap beat~3s · 30s cut

Hands wrapping one — the purchase visualized.

Hands gift-wrapping {your product}, ribbon pulled tight

💨The Motion Burst Hyper Motion

Hyper-motion — the product in impossible, high-energy movement. Built for AI video engines; zero dialogue needed.

11
The still tease~3s

Dead-still product, one light — the calm before.

{your product} perfectly still on a dark set, single hard light, faint dust in the air
2
The tremor~3s · 30s cut

A vibration begins — something is about to happen.

Subtle tremor building around {your product}, dust lifting off the surface
23
The launch~3s

Explosive first movement — product bursts into motion.

{your product} launching into dynamic motion, high-speed camera feel, debris trailing
4
The shockwave~3s · 30s cut

The environment reacts — ripple, splash, particles.

Shockwave of particles radiating from {your product} in slow motion
35
The impossible camera~3s

Camera orbits and dives through the motion.

Impossible camera orbit diving around {your product} mid-air, speed ramp
6
The pass-through~3s · 30s cut

Camera flies through a gap in the product.

Camera passing through the center of {your product} mid-flight
47
The freeze~3s

Everything stops mid-air — one frozen hero frame.

Time-freeze of {your product} suspended mid-air, droplets and particles frozen around it
8
The detail sweep~3s · 30s cut

Camera glides through the frozen moment.

Slow camera glide through the frozen scene around {your product}
59
The land + CTA~3s

Product lands perfectly, logo hits, done.

{your product} landing perfectly in place, impact pulse, logo and CTA snap in
10
The aftermath~3s · 30s cut

Particles settle — one breath of stillness.

Particles settling around the landed {your product}, stillness returns

📺The Mini TV Spot TV Spot

Fifteen seconds of cinema — one polished, art-directed commercial beat. When the brand needs to feel big.

11
The mood open~3s

Atmosphere first — light, texture, sound. No product yet.

Cinematic atmospheric opening tied to {your product}'s world, anamorphic feel, no product visible
2
The tension build~3s · 30s cut

A human moment inside the mood.

A person moving through the moody scene, backlit silhouette
23
The graceful entrance~3s

Product enters composed like a film frame.

{your product} entering frame in slow motion, studio-grade lighting, shallow focus
4
The material study~3s · 30s cut

Extreme macro — surfaces as landscapes.

Extreme macro glide across the surfaces of {your product}
35
The choreography~3s

Product and person in one designed movement.

Choreographed interaction between the person and {your product}, one continuous move
6
The timeless cut~3s · 30s cut

A classic-era styled frame beside the modern one.

Match cut of {your product} styled classic era versus today
47
The line~3s

One written line — the whole brand in a sentence.

Single brand line appearing over {your product}, serif type, held frame
8
The breath~3s · 30s cut

One second of stillness before the close.

Still hero frame of {your product}, ambient sound only
59
The logo close~3s

Logo, product, silence — end like a film.

Minimal end card: {your product} beside the logo, fade to black
10
The sting~3s · 30s cut

One final sound-mark beat after black.

Audio sting over black after the {your product} logo close

The other storyboards