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The service authority storyboard.

For consultants, agencies and anyone who sells expertise. Three ways to earn trust on camera — fill in {your service}, copy the shots.

One scene ≈ 3 seconds. 15s = 5 shots · 30s = each beat splits into 2 shots. Every prompt has a {fill-in} slot — replace it with your own thing.

Pick by video type:
Service Authority example storyboard sheet — 5 sketched panels
Example sheet: the 15s cut of this board, panel by panel.

The Cost of Waiting Authority / PAS

Problem–agitate–solution — what doing nothing actually costs. The strongest opener for services.

11
Client pain~3s

The moment your client lives every week — name it exactly.

A business owner staring at {the problem you solve} late at night, desk lamp, tired framing
2
The pile-up~3s · 30s cut

The problem multiplying — tabs, papers, notifications.

Overhead shot of the problem piling up — screens, papers, unread messages
23
Cost of doing nothing~3s

Put a number or a consequence on waiting.

Text-on-screen counting what {the problem} costs per month, stark background
4
The competitor beat~3s · 30s cut

Someone else already moving.

Cutaway of a competitor moving fast, contrast pacing
35
Your method~3s

One clear picture of how you fix it — a framework, not features.

Clean whiteboard-style breakdown of {your method} in 3 steps, confident narration pace
6
You at work~3s · 30s cut

Hands actually doing the work — proof of craft.

Close-up of {your service} being delivered — hands, screens, real work
47
Proof~3s

A real result, a real name (with permission), a real number.

Result card: real client outcome from {your service}, simple bold numbers
8
The reaction~3s · 30s cut

The client's actual words on screen.

Client quote appearing line by line over calm b-roll
59
CTA~3s

One next step — DM, book a call, one word.

Direct-to-camera line inviting a DM about {your service}, name + one keyword CTA
10
The doorway~3s · 30s cut

Calendar or inbox — where the next step happens.

Close-up of a booking calendar slot being confirmed

🧭The Method Reveal Authority / Teach

Authority through teaching — show HOW you think. Best mid-funnel, before they ever book.

11
Contrarian hook~3s

Say the thing your industry gets wrong.

Direct-to-camera contrarian line about {your industry}, tight medium shot, no music yet
2
The pause~3s · 30s cut

One beat of silence — let it land.

Hold on the speaker's face one beat after the claim, music enters
23
Why it fails~3s

The common way and why it breaks.

Simple diagram of the common approach to {the problem} breaking down
4
Real example~3s · 30s cut

A blurred/anonymised real case of the failure.

Anonymised example of the common approach failing, details blurred
35
The reframe~3s

Your model in one picture — the aha.

Whiteboard-style reveal of {your method}, one clean diagram, push-in
6
Step one~3s · 30s cut

Zoom into the first step only.

Zoom into step one of {your method}, annotated on screen
47
Proof it holds~3s

One case where the reframe won.

Before/after metric card from a real {your service} engagement
8
The pattern~3s · 30s cut

Same result across 2–3 cases — pattern, not luck.

Three result cards stacking up in sequence, rhythm cuts
59
Soft CTA~3s

Teach more or go deeper — follow / save / comment keyword.

Direct-to-camera close: 'save this' + comment keyword for the full {your method} breakdown
10
The library tease~3s · 30s cut

Flash the fuller resource they unlock.

Quick flash of the full framework document, corner peel tease

🎙️The Client Story Cut Testimonial

A testimonial with a spine — their words, your structure. Only with a real client's permission.

11
Their before~3s

The client describes where they were stuck — their words.

Interview framing: client describing life before {your service}, honest tone
2
B-roll of the before~3s · 30s cut

Footage or stills of the messy before.

B-roll matching the client's description of the before state
23
The turning point~3s

The moment they decided to get help.

Client recalling the moment they reached out about {your service}, cut tighter
4
First meeting beat~3s · 30s cut

The first call or session — where it started.

B-roll of a first consultation — notebook, screen, handshake
35
The work together~3s

What actually happened — honest, specific.

Montage of the engagement: sessions, drafts, feedback on {your service}
6
The hard part~3s · 30s cut

One honest struggle mid-way — credibility.

Client honestly describing the hardest part, held eye contact
47
Their after~3s

The result in their voice with one number.

Client stating the real result of {your service}, result card overlays
8
Life now~3s · 30s cut

B-roll of the after — calmer desk, growing team.

B-roll of the client's business today, lighter grade
59
Your one line + CTA~3s

You close it in one sentence + invite.

Direct-to-camera one-liner about who {your service} is for, DM keyword CTA
10
End card~3s · 30s cut

Client logo/name (permitted) + your handle.

Clean end card with client name and your handle side by side

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